Tag Archives: trends

Customer Loyalty Programs Don’t Work: Part Two

(Remember to charge the battery!)

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What happens to your cell phone, laptop, iPad or other electronic devices when the battery is dead? Not Much! Like your device, a Customer Loyalty program needs to be charged too.

You can have the best Customer Loyalty program out there but if you don’t know how to best use it, how powerful is it? In the beginning, there are two things to keep in mind.

  1. You have to be clear about the results you want your loyalty program to create. What are your goals?
  2. Create a checklist of what to look for in a program. It is critical that it fits your business. When you decide a loyalty program is the future for your business, learn how to use it and run full out with it.

A loyalty program does nothing until you take the actions to implement it (charging its battery).

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  • Invite people to enter their contact information into the program’s database so you can keep in touch with them.
  • Decide what incentives you will give to your customers and how often? The incentives have to be something your customers value; it must answer their W.I.I.F.M. (what’s in it for me) question.
  • Train your staff to actively promote the program. Face-to-face invitations get the best results. Your program needs to be promoted as an advantage to your customers…to show that you care about them…you appreciate them…because customers are your bread and butter.
  • Provide incentives for your staff to promote your new loyalty program. They have W.I.I.F.M. questions too. Most of them will be dealing directly with your customers; you want your best image put forward. Make it fun for everyone.
  • Most importantly, devote time every day/week in the beginning to become familiar with how to operate your program. It will save you time and eliminate frustration.

Click here at plentyfullservices.com for a checklist of what to look for in a loyalty program. PlentyFULLServices is designed for business owners who want a flood of customers coming through their doors and a simple, effective way to extend customer satisfaction.

Here’s to Your Success,

Peter

Keeping Customers Coming Back Part Two

Keeping Customers Coming Back

Part Two

Introducing customer retention ideas to the 21st century is here. You can keep bringing customers through your door by…Working_computer_Program_IMG_0803

  1. Hire a company to build an app to keep in contact with your customers by sending offers directly to them. The up side is… you own your customer list and can target your messages to your customers. The down side is… it is costly, time consuming and requires constant updating.
  2. Use the services of a customer contact company to send out messages and then set up an in-house system to track the customers who come back to spend with you. The up side is… contacting your customers is automatic and your customer list grows. The down side is… It is time consuming to set up an in-house system to monitor customer activity. As your customer lists builds up, your service fees go up. Also if you choose to leave the service, you are responsible for exporting the list. If exporting is not your thing, another choice is to have a duplicate list at your business which you keep up-to-date on a weekly basis. It does take time so consider this option carefully.
  3. Use the services of a Customer Appreciation Program which make it easy for your customers to take part in your offers. Make sure which program options you want. Some services have a sliding fee… program costs are based on the number of transactions or growing numbers of customers. Ask about reporting capabilities, whether an automated survey is available or mobile friendly options. You may want to know the length of the contract too. The ease of monitoring your results vs the cost of the program in time and money will determine the best value. If you like, add Plenty FULL Services (www.plentyfullservices.com) to your list of vendors.

If you keep doing what you’re presently doing, you will get the same results. Remember, consumers want to be rewarded for spending their money. Savvy marketing not only is critical to keep customers coming through your doors, but critical in saving you time, effort and money. Contacting individual consumers automatically is the wave of the future.

If you had a simple way to bring in more customers regularly, what would you change in your business?

Until next time…

Peter

Keeping Today’s Customers …

Tomorrow, Next Month and Next Year

Blanket print advertising has been a traditional mainstay of marketing but in today’s electronic world it is losing ground. Customers are mobile; they want instant results. Few are willing to find an offer in a paper, cut it out and bring it in. There are several permanent problems with coupons in the paper. First of all, the customer has to receive the paper. Next, this form of marketing encourages consumers to wait for the best price; they may or may not consider quality or service. Plus, the business has to plan well in advance to meet deadlines and have the right offer for the right season. Then a manual, time-consuming tracking system has to be in place to crunch the numbers quickly to see the effectiveness of the marketing campaign. Once the campaign is in place, it is permanent. It can’t be easily tweaked to suit subtle market changes. It can be very costly for the results it generates.

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Blanket radio advertising is much more current. Continue reading

One Step Forward; Three Steps Back

When was the last time you felt for every step your business took forward there seemed to be a slew of steps going backwards? Well, that has been happening with our new website. But there is OLYMPUS DIGITAL CAMERAlight at the end of the tunnel. I just received an email from Rhonda Byrne who is associated with ‘The Secret’. Her tip of the day was ‘change your thoughts from complaining to good thinking’.

I’ve decided to make lemonade! The setbacks we’ve had in completing our website is a wonderful chance to make improvements. The delays are simply pauses to rethink, reorganize and re-evaluate how we can deliver Continue reading