In my blog, ‘Loyalty is a Circle, Squiggle, Triangle or Square’, I briefly explained the personality types from a shopper’s perspective. Personality types also can be used for more effective communication and relationship building in other areas of a business’ life.
Visit www.ConniePodesta.com for an explanation of personality shapes assessment.
For marketing purposes, the four personality types can be reduced to two groups: the ‘Circles and Squiggles’ or the ‘Triangles and Squares’. Continue reading →
Customers are tired of Loyalty Points programs that make it too difficult to use, too confusing to understand or take too long to earn a reward. Also, they want rewards that have enough value to make it worthwhile to participate.
But rewards alone will not keep a customer loyal. Loyalty programs are about relationships…the communication connection between the customer and the staff or management personnel. Continue reading →