Tag Archives: reward

Loyalty is a Circle, Squiggle, Triangle or Square

The Way to Build Customer Relationships Part One.

Customers are tired of Loyalty Points programs that make it too difficult to use, too confusing to understand or take too long to earn a reward. Also, they want rewards that have enough value to make it worthwhile to participate.
But rewards alone will not keep a customer loyal. Loyalty programs are about relationships…the communication connection between the customer and the staff or management personnel. Continue reading

Loyalty Programs are Hot

Loyalty programs are not just for ‘Big Business’. If you want to stay in the game, consider having a mobile-friendly loyalty program to keep your customers engaged.

Nation’s Restaurant News (NRN) highlighted the latest trends for eating establishments in an August 20, 2014 article..

One of the hottest areas of innovation is loyalty programs. Consumers especially younger generations demand technology-enabled speed and convenience in everything they do, including ordering and paying for restaurant meals. Beyond that, they have a hunger to belong. They want to align themselves with brands that reflect their lifestyles and values and they want to be rewarded for doing so.”

Further along in the same article they stated…Eight out of 10 participants in restaurant rewards programs affirm that they’re more likely to frequent a restaurant where they’re recognized as a loyal patron. And regardless of whether they currently participate in any loyalty programs, nine out of 10 consumers say they’d be likely to sign up for a new program inaugurated by a restaurant that was already a favourite of theirs. Of these enthusiasts, 94% say that after joining the new rewards club, they would likely patronize that restaurant even more often going forward.”

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Just like automobiles were in the early 1900’s, loyalty programs are the ‘wave of the future’. But remember your customers want great value and convenience. NRN also stated in their article that…

“Two-thirds of consumers say they’d likely turn down the chance to join a restaurant loyalty program if there were a joining fee, and almost half would take a pass if they felt the rewards weren’t worth the hassle of signing up.”

So you have to ‘know’ your customers to decide what they would find valuable and don’t charge a fee for signing up. That’s like closing your doors and expecting customers to come in.

If you don’t own a restaurant, it doesn’t mean you don’t need a loyalty program. In fact you probably need it even more. The NRN article also stated…

“Your best customers want to feel they’re special and part of the action. Reward loyalty members with frequent coupons and special deals, exclusive chances to sample and comment on new items, and other members-only perks.”

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Every day you delay implementing a loyalty program NRN notes you are “leaving money on the table”. A loyalty program is an increasingly powerful tool to keep your present customers, attract new customers and increase customer referrals.

In this digital age, what are your thoughts about making technology work for you to attract customers?

http://nrn.com/sponsored-content/diner-loyalty-digital-age Nation’s Restaurant News’ sponsored by American Express

Plenty FULL Services is a money-saving, mobile-friendly loyalty program that can be customized to fit any type of business. Remember, customers want to be rewarded.

Attracting Success to your business…

Peter

Creating Staff Loyalty

Recognition for staff efforts is important for building a loyal team atmosphere. It can be given many ways, but sometimes you need to use tangible rewards to build staff loyalty. It is the old saying, different strokes for different folks and I have seen a lot in my 30 years. Rewards are a great way to motivate your staff anytime, but especially when you are introducing a customer loyalty program.

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Loyalty programs are for customers and have to satisfy their ‘what’s in it for me’ expectation. Sometimes staff don’t see the big picture…how a customer loyalty program will benefit themselves. Staff incentives can make the difference because there is something in it for them while they are promoting your new program.

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It can happen several ways:

  • Some staff members enjoy a contest, but in the end only one staff member gets the ‘big’ reward.
  • Rewards for reaching milestones within a time-frame produces greater motivation among a larger number of your staff. Each one has an equal chance to get a reward.
  • Have different levels of rewards…
  • give a gift card prize for ‘x’ number of sign-ups
  • first staff member to get 100 customer sign-ups gets double the gift card prize
  • greatest number of sign-ups over a base number within the week gets a cash bonus of ‘x’ amount. Several of your staff may qualify, especially the competitive ones.Have fun with staff rewards.

Rewards directly linked to the number of customer sign-ups ensures your new loyalty program is promoted to as many customers as possible. The more sign-ups, the more perks staff can qualify for whether it’s a cash bonus, gift cards or a day off with pay.

How do you inspire your staff loyalty?

If a customer loyalty program is something you want to explore, send an email to peter@plentyfullservices to see how we can make it as simple as 1-2-3 for your business to bring in more customers over and over again and have a 1-2-3 way to reward your staff for their loyalty too.

Here’s to YOUR Success,

Peter