What happens to your cell phone, laptop, iPad or other electronic devices when the battery is dead? Not Much! Like your device, a Customer Loyalty program needs to be charged too.
You can have the best Customer Loyalty program out there but if you don’t know how to best use it, how powerful is it? In the beginning, there are two things to keep in mind.
You have to be clear about the results you want your loyalty program to create. What are your goals?
Create a checklist of what to look for in a program. It is critical that it fits your business. When you decide a loyalty program is the future for your business, learn how to use it and run full out with it.
A loyalty program does nothinguntil you take the actions to implement it (charging its battery).
Invite people to enter their contact information into the program’s database so you can keep in touch with them.
Decide what incentives you will give to your customers and how often? The incentives have to be something your customers value; it must answer their W.I.I.F.M. (what’s in it for me) question.
Train your staff to actively promote the program. Face-to-face invitations get the best results. Your program needs to be promoted as an advantage to your customers…to show that you care about them…you appreciate them…because customers are your bread and butter.
Provide incentives for your staff to promote your new loyalty program. They have W.I.I.F.M. questions too. Most of them will be dealing directly with your customers; you want your best image put forward. Make it fun for everyone.
Most importantly, devote time every day/week in the beginning to become familiar with how to operate your program. It will save you time and eliminate frustration.
Click here at plentyfullservices.com for a checklist of what to look for in a loyalty program. PlentyFULLServices is designed for business owners who want a flood of customers coming through their doors and a simple, effective way to extend customer satisfaction.
A Customer Loyalty program is like buying a new car. It won’t go unless you get into the car, turn on the ignition and put it into gear. It is only a tool. Leave it on the shelf…it’s an expense. Put it to good use and it will draw in a surge of customers through your doors.
A Customer Loyalty program is quite different than an ad in the paper. Although both require a compelling incentive to create an emotional tug for someone to act on your offer, their deliveries are like night and day. With newspapers, people have to see the ad which means they have to pick up the correct paper and look through it. Where’s your ad? How big do you have to make it? What section is best for the most exposure? How many competitor’s ads will be nearby? Your marketing expertise is tested. With a Customer Loyalty program, an offer is delivered to a person’s inbox or phone. Simply decide on a subject line.
People are conditioned to the sound of their cell phone. They always check to see who’s calling or messaging. Both their visual and auditory senses are stimulated. A printed ad can only stimulate visually. Today’s savvy business owners need to tap into the world of sight and sound to grab the attention of their customers…Customer Loyalty programs meet this need.
Click here at plentyfullservices.com for a checklist of what to look for in a loyalty program. Plenty FULL Services is designed for business owners who want a flood of customers coming through their doors and a simple, effective way to extend customer satisfaction.
Here’s to Your Success,
Do you ever get the feeling time flies by faster and faster? Well I do…here it is June and I said the launch of PFS’ new program was to happen in March. So what was I doing while time was flying?
In March, Community Futures East Parkland and other areas hosted a competition called the Chinook Entrepreneur Challenge. When I looked at what they were offering and the review I could get for my business plan, I thought it was too good to pass on so I became a participant. Wow! If you live in any of the Community Futures regions in Alberta and can partake in this training, I HIGHLY recommend it. Continue reading →