The Golden Rule of Customer Loyalty
‘Always provide the quality of product the customer expects with the best possible service for every sale.’
If your claim to fame is to provide the lowest price, then you provide the lowest price. If your claim to fame is quality then provide the best in the market. Whether all your products are just a few pennies or thousands of dollars, providing top notch service is the standard to gain and keep the loyalty of your customers.
What is customer loyalty? It is the kindness of a consumer to choose to purchase items from your business over and over again. The consumer is looking to fulfill a need or want. The way I see it, there are two main underlying emotions for customers. First is the emotion to purchase items for the best quality for the lowest price. They want the feeling of a great deal which is the joy of shopping. Second is the emotion of self-esteem. ‘I will look great in this!’
It is important for you to know which customer emotion(s) your business is targeting as a goal. Once you identify your goal(s), then everything you do as a business must be directed towards those goal(s). The more clarity you have, the more focussed your marketing can be.
So if you have focussed marketing, customers ought to flood your doors. Right? Wrong! Customers will try your products/services once to see if it meets the hype of your advertising. If they like it, there’s a better chance they’ll come back in the future.
If you want customer loyalty, follow the Golden Rule and go one more step…appreciate your customers and consistently let them know it.
Customer loyalty means a consumer will return to your business again and again because they feel they get the best service and product. Price is no longer their only criteria. They are prepared to pay slightly higher prices because the intangibles you offer at your business is worth the price difference. When consumers develop a loyalty to your business they have a sense of security…you will look after their best interests. Having ample loyal paying customers returning over and over again keeps you in business.
What would your business look like if you could consistently let your customers know you appreciate them?
Having a host of paying customers returning over and over again is what Plenty FULL Services helps you do consistently. If you want to find out more, take some time and visit plentyfullservices.com or if you want to know if we are a match for your business call us! If the line is busy please leave a message with a good time to call you back.
May your doors be flooded with Loyal Customers!
and by the way in case I have not told my loyal customers…
Here’s to YOUR Success!