Customer Loyalty Programs Don’t Work: Part Two

(Remember to charge the battery!)

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What happens to your cell phone, laptop, iPad or other electronic devices when the battery is dead? Not Much! Like your device, a Customer Loyalty program needs to be charged too.

You can have the best Customer Loyalty program out there but if you don’t know how to best use it, how powerful is it? In the beginning, there are two things to keep in mind.

  1. You have to be clear about the results you want your loyalty program to create. What are your goals?
  2. Create a checklist of what to look for in a program. It is critical that it fits your business. When you decide a loyalty program is the future for your business, learn how to use it and run full out with it.

A loyalty program does nothing until you take the actions to implement it (charging its battery).

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  • Invite people to enter their contact information into the program’s database so you can keep in touch with them.
  • Decide what incentives you will give to your customers and how often? The incentives have to be something your customers value; it must answer their W.I.I.F.M. (what’s in it for me) question.
  • Train your staff to actively promote the program. Face-to-face invitations get the best results. Your program needs to be promoted as an advantage to your customers…to show that you care about them…you appreciate them…because customers are your bread and butter.
  • Provide incentives for your staff to promote your new loyalty program. They have W.I.I.F.M. questions too. Most of them will be dealing directly with your customers; you want your best image put forward. Make it fun for everyone.
  • Most importantly, devote time every day/week in the beginning to become familiar with how to operate your program. It will save you time and eliminate frustration.

Click here at plentyfullservices.com for a checklist of what to look for in a loyalty program. PlentyFULLServices is designed for business owners who want a flood of customers coming through their doors and a simple, effective way to extend customer satisfaction.

Here’s to Your Success,

Peter

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