Customer Loyalty Programs Don’t Work: Part One

(A tool to gather dust or customers?)

A Customer Loyalty program is like buying a new car. It won’t go unless you get into the car, turn on the ignition and put it into gear. It is only a tool. Leave it on the shelf…it’s an expense. Put it to good use and it will draw in a surge of customers through your doors.newspaper_bw3

A Customer Loyalty program is quite different than an ad in the paper. Although both require a compelling incentive to create an emotional tug for someone to act on your offer, their deliveries are like night and day. With newspapers, people have to see the ad which means they have to pick up the correct paper and look through it. Where’s your ad? How big do you have to make it? What section is best for the most exposure? How many competitor’s ads will be nearby? Your marketing expertise is tested. With a Customer Loyalty program, an offer is delivered to a person’s inbox or phone. Simply decide on a subject line.
People are conditioned to the sound of their cell phone. They always check to see who’s calling or messaging. Both their visual and auditory senses are stimulated. A printed ad can only stimulate visually. Today’s savvy business owners need to tap into the world of sight and sound to grab the attention of their customers…Customer Loyalty programs meet this need.

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Click here at plentyfullservices.com for a checklist of what to look for in a loyalty program. Plenty FULL Services is designed for business owners who want a flood of customers coming through their doors and a simple, effective way to extend customer satisfaction.
Here’s to Your Success,

Peter

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