Loyalty programs are not just for ‘Big Business’. If you want to stay in the game, consider having a mobile-friendly loyalty program to keep your customers engaged.
Nation’s Restaurant News (NRN) highlighted the latest trends for eating establishments in an August 20, 2014 article..
One of the hottest areas of innovation is loyalty programs. Consumers especially younger generations demand technology-enabled speed and convenience in everything they do, including ordering and paying for restaurant meals. Beyond that, they have a hunger to belong. They want to align themselves with brands that reflect their lifestyles and values and they want to be rewarded for doing so.”
Further along in the same article they stated…Eight out of 10 participants in restaurant rewards programs affirm that they’re more likely to frequent a restaurant where they’re recognized as a loyal patron. And regardless of whether they currently participate in any loyalty programs, nine out of 10 consumers say they’d be likely to sign up for a new program inaugurated by a restaurant that was already a favourite of theirs. Of these enthusiasts, 94% say that after joining the new rewards club, they would likely patronize that restaurant even more often going forward.”
Just like automobiles were in the early 1900’s, loyalty programs are the ‘wave of the future’. But remember your customers want great value and convenience. NRN also stated in their article that…
“Two-thirds of consumers say they’d likely turn down the chance to join a restaurant loyalty program if there were a joining fee, and almost half would take a pass if they felt the rewards weren’t worth the hassle of signing up.”
So you have to ‘know’ your customers to decide what they would find valuable and don’t charge a fee for signing up. That’s like closing your doors and expecting customers to come in.
If you don’t own a restaurant, it doesn’t mean you don’t need a loyalty program. In fact you probably need it even more. The NRN article also stated…
“Your best customers want to feel they’re special and part of the action. Reward loyalty members with frequent coupons and special deals, exclusive chances to sample and comment on new items, and other members-only perks.”
Every day you delay implementing a loyalty program NRN notes you are “leaving money on the table”. A loyalty program is an increasingly powerful tool to keep your present customers, attract new customers and increase customer referrals.
In this digital age, what are your thoughts about making technology work for you to attract customers?
http://nrn.com/sponsored-content/diner-loyalty-digital-age Nation’s Restaurant News’ sponsored by American Express
Plenty FULL Services is a money-saving, mobile-friendly loyalty program that can be customized to fit any type of business. Remember, customers want to be rewarded.
Attracting Success to your business…