Author Archives: Peter_PFS

10 Top Tips to Keep Your Customers Coming Back

Part two

If you have not read part one you can Read it here…

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6. Know what niche market you serve. Put yourself into the shoes of your customer so you can tailor your products and service to provide a solution to your customers’ wants and needs. Customers buy on an emotional decision. Anticipating their desires gives them a feeling of specialness. They’ll see your business providing extraordinary service.

7. Make your system simple. If customers can’t navigate quickly to what they want, they’ll walk out frustrated and angry. Look to have…

a. Clear signage

b. Obvious pathways.

c. Appropriate illumination.

d. A sense of openness or intimacy to reflect the of your business.

e. Prompt host/hostess, if in the hospitality industry.

8. Be ready to apologize. Offer to remedy the situation quickly but be supportive of your staff too. Learn to use this phrase…“It’s so not like our staff, but I’ll immediately…

9. Develop or secure the services of a rewards system to build great customer relations. Have a system that:

a) Can be set up to communicate with your customers regularly.

b) Provides first-rate value in your customers’ minds and encourages shopping.

c) Is simple for you and your customers to use.

d) Provides details in numeric and graph formats so you can ‘see’ at a glance what your customers like, how often they visit and more.

e) Has a survey option get immediate customer feedback.

f) Has a built-in referral system to expand your customer base.

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10. Whenever you go shopping, make note of what you like or don’t like about your experience. Then ask yourself…how can I improve my business?

 

What new action will you make today to keep more customers coming back?

May your customers even be more excited to shop with you!

Peter

10 Top Tips to Keep Your Customers Coming Back

Part One

Study after study says it easier and cheaper to keep customers coming back! Here are my 10 top tips to do that.

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1. Be friendly by smiling…call customers by their name whenever possible.

a) Customers respond favourably when treated as an individual.
b) Give compliments. A sincere compliment has huge bonuses; your business is elevated. (People see it as a place with great service.)
c) Above all THANK customers as often as possible; remember to use eye contact. Sincerely thank customers for visiting even when they don’t buy. Sincerity builds trust and gives them a good feeling.

2. Ramp up your good service to great service by giving more than expected.

a) Even though it may be difficult at times to hire the ‘right’ people, train your staff to be friendly and knowledgable.
b) Sincerely compliment your staff; remember they are your customers too and thrive on appreciation.
c) Make friendly service part of your business culture. Create a team environment where staff feel safe to offer comments/ideas for improving service. “Fear of the boss” and lack of appreciation are the greatest hindrances for staff to provide extra-special service.

3. Be part of your community and promote it. Let customers know about local happenings. Be prepared to give donations but remember they can be double-purposed. For example:

a) Donate an item for a silent auction with the promise to fund the bidder’s chosen charity by matching the dollar amount bid, up to a ceiling of ‘x’ amount.
b) Or give a ’12 month Growing Savings Certificate’…the winner of your certificate receives ‘x’ amount off any item of ‘y’ value or greater in your store in January. In February they can receive ‘x+x’ amount off any item of ‘y’ value or greater. By March they can receive ‘x+x+x’ amount off and so on. By December they will have 12 ‘x’ amount savings while purchasing items from your store each month. It becomes a win-win. (Remember the ‘y’ value always has to be greater than the cumulative ‘x’ value.)

4. Keep your facility welcoming, tidy and in good repair…

a) It is a must to have clean public washrooms.
b) Also, keep your supplies out of sight from public areas. Store them in the back of the store.
c) For the comfort of your customers, room temperature needs to be appropriate for your business.
d) Have appropriate lighting (subdued lighting for romantic dining; brighter lighting for a hardware store).
e) Maintenance must be up-to-date (replace burnt out light bulbs, repair worn out floor tiles/seating).
f) Display hours of operation in a prominent place such as under your ‘open’ sign.
g) Keep your frontage clear of snow and obstacles.
h) Your cash register area needs to be neat and clear of any unnecessary paper materials (it’s not your office). A bouquet of fresh flowers or a full candy dish is a nice touch. Once flowers start to wilt, replace them.

5. Seek and use customer feedback to improve your service. Your customers are experts on what they like and expect from your business but make it easy for them to give their feedback. Automated calls are impersonal and can be disruptive which may have a negative effect. The best method to get a response from your customers needs to provide a value or reward; but whatever method you choose, respond to the individual in a timely fashion with a thank you. Remember customers like to be treated like people not numbers.

What action will you make today to keep customers coming back?
May customers flood through your doors,

Peter

Happy EASTER

Happy Easter to all my readers, customers and anyone who lands on this page:

 

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Modern Customs for Easter Eggs

Although the Easter Egg tradition is to use dyed or painted chicken eggs, the modern custom is to use chocolate eggs, or plastic eggs filled with candies such as jelly beans. These eggs usually are hidden for children to find on Easter morning, which may be left by the Easter Bunny known by some as ‘Peter Rabbit’. These chocolate eggs may also be put in a basket filled with real or artificial straw to resemble a bird’s nest.

Source: wikipedia.org

Just one of the many “Ready Now Articles” we have created for our customers to use in their newsletters to help them maintain contact with their customers.

Here’s to Your Success!

Peter

Keep Staff Connected to Enhance Customer Experience

Matt Rolfe in his November 27, 2014 blog “Five tips for effective employee engagement surveys” states some startling statistics… 60 – 100 percent of staffers leave voluntarily on an annual basis. That affects guest experience, social media ratings and profit.

In the hospitality and retail industries most of your staff work in some capacity directly with customers. One of the key members of your staff is your manager; through his/her leadership staff will gel into a cohesive team focused on providing great service or not. Your business success depends on good-to-great leadership otherwise a large percentage of your staff will leave. A business is a team effort so your supportive guidance along with your manager‘s is critical.

Rolfe further states that replacing a staff member costs a business one to three times the staff member’s annual salary.

Over the course of a year that could turn a lot of potential profits into ashes!

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Based on his own experiences, Rolfe has found staff quit most often because there is a problem with managers, not necessarily with the business. He recommends an employee engagement survey as a performance indicator. Visit www.restaurantcentral.ca/employeeengagementsurveys.aspx for his five tips for effective surveys.

All businesses are in the business of relationship building both with their customers and their staff. A survey is an excellent tool but if you can’t see yourself monitoring performance through a formal survey, perhaps these suggestions will be some help until you can put a survey in place.

To enhance customer experiences and reduce staff turnover, it is important to give public and peer recognition to your staff.

  • Saying a verbal thank-you after a notable effort means a lot to a staff member who wants to be part of your team.

  • Seeking staff input through staff meetings and putting some of their suggestions into action is another form of relationship building.

  • Being in integrity and building impartial leadership creates a safe environment for open communications.

  • Formal recognition milestones also play an uplifting role in staff engagement.

  • Making the team environment a lighthearted place to work improves performance.

  • Putting heart-felt, handwritten ‘Thank you Team’ notices on the bulletin board communicates appreciation.

  • Implementing friendly competition events with fun rewards within your business fosters team building as well as sponsoring teams for local community sports events.

  • Encouraging staff volunteer efforts for local community non-profit organizations is an avenue for compassion for others.

  • Set aside two 15 minute sessions each week, to confidentially talk face-to-face with two different staff members. Let all your staff know the purpose of the talks is to make their workplace a more satisfying and stimulating environment. Remember these confidential sessions are sacred! Honor your staff by making time for them. To focus the conversation, have a list of 2-3 discussion topics to start with.

  • When a staff member chooses to leaves, have a policy for an end-of-employment interview to thank them for being part of the team, find out what they liked best and least, suggestions for improvements and wishing the best for them in their new position. Make sure all employees know about this interview and what to expect when their employment is finished.

Creating an effective, open form of communication keeps your staff connected to enhance customer experiences. All businesses are in the business of relationship building.

How does PFS help with this process? In our surveys that get sent out one of the questions asked is about the person (employee) that served them. If you assign employee to have their own id in the program it tracks the customers they served. So even if the customer forgets the name of the server our program helps remember.

Here’s to YOUR Success!

Peter

Season Greetings

At Plenty Full Services we have enjoyed making a match for your personalized customer satisfaction program to keep your customers engaged with your business.

Wishing you a…

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And may 2016 bring you all the customers you need.

2016 Merry Christmas & Happy New Year

We are here to help keep on bringing them back… throughout the Year.

Here’s to Your Success,

Peter

Customer Loyalty Programs Don’t Work: Part Two

(Remember to charge the battery!)

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What happens to your cell phone, laptop, iPad or other electronic devices when the battery is dead? Not Much! Like your device, a Customer Loyalty program needs to be charged too.

You can have the best Customer Loyalty program out there but if you don’t know how to best use it, how powerful is it? In the beginning, there are two things to keep in mind.

  1. You have to be clear about the results you want your loyalty program to create. What are your goals?
  2. Create a checklist of what to look for in a program. It is critical that it fits your business. When you decide a loyalty program is the future for your business, learn how to use it and run full out with it.

A loyalty program does nothing until you take the actions to implement it (charging its battery).

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  • Invite people to enter their contact information into the program’s database so you can keep in touch with them.
  • Decide what incentives you will give to your customers and how often? The incentives have to be something your customers value; it must answer their W.I.I.F.M. (what’s in it for me) question.
  • Train your staff to actively promote the program. Face-to-face invitations get the best results. Your program needs to be promoted as an advantage to your customers…to show that you care about them…you appreciate them…because customers are your bread and butter.
  • Provide incentives for your staff to promote your new loyalty program. They have W.I.I.F.M. questions too. Most of them will be dealing directly with your customers; you want your best image put forward. Make it fun for everyone.
  • Most importantly, devote time every day/week in the beginning to become familiar with how to operate your program. It will save you time and eliminate frustration.

Click here at plentyfullservices.com for a checklist of what to look for in a loyalty program. PlentyFULLServices is designed for business owners who want a flood of customers coming through their doors and a simple, effective way to extend customer satisfaction.

Here’s to Your Success,

Peter

Customer Loyalty Programs Don’t Work: Part One

(A tool to gather dust or customers?)

A Customer Loyalty program is like buying a new car. It won’t go unless you get into the car, turn on the ignition and put it into gear. It is only a tool. Leave it on the shelf…it’s an expense. Put it to good use and it will draw in a surge of customers through your doors.newspaper_bw3

A Customer Loyalty program is quite different than an ad in the paper. Although both require a compelling incentive to create an emotional tug for someone to act on your offer, their deliveries are like night and day. With newspapers, people have to see the ad which means they have to pick up the correct paper and look through it. Where’s your ad? How big do you have to make it? What section is best for the most exposure? How many competitor’s ads will be nearby? Your marketing expertise is tested. With a Customer Loyalty program, an offer is delivered to a person’s inbox or phone. Simply decide on a subject line.
People are conditioned to the sound of their cell phone. They always check to see who’s calling or messaging. Both their visual and auditory senses are stimulated. A printed ad can only stimulate visually. Today’s savvy business owners need to tap into the world of sight and sound to grab the attention of their customers…Customer Loyalty programs meet this need.

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Click here at plentyfullservices.com for a checklist of what to look for in a loyalty program. Plenty FULL Services is designed for business owners who want a flood of customers coming through their doors and a simple, effective way to extend customer satisfaction.
Here’s to Your Success,

Peter

Why Say Thanks to your Customers?

Thank-you with a smile is one of the most powerful words in the English language and in customer relationships. It is an expression of politeness between two people which creates a connection. Subconsciously it says ‘I respect and value you’. It sets the standard to begin a mutually polite conversation and keeps you in integrity. Said with 100% sincerity, it can overcome many obstacles. It’s like a bridge over a chasm of misunderstandings or a welcoming handshake inviting the person to a closer circle of friendship.

3542_thankyou[1] Continue reading

Circle, Squiggle, Triangle and Square Customers Part II

In my blog, ‘Loyalty is a Circle, Squiggle, Triangle or Square’, I briefly explained the personality types from a shopper’s perspective. Personality types also can be used for more effective communication and relationship building in other areas of a business’ life.

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Visit www.ConniePodesta.com for an explanation of personality shapes assessment.

For marketing purposes, the four personality types can be reduced to two groups: the ‘Circles and Squiggles’ or the ‘Triangles and Squares’. Continue reading

Loyalty is a Circle, Squiggle, Triangle or Square

The Way to Build Customer Relationships Part One.

Customers are tired of Loyalty Points programs that make it too difficult to use, too confusing to understand or take too long to earn a reward. Also, they want rewards that have enough value to make it worthwhile to participate.
But rewards alone will not keep a customer loyal. Loyalty programs are about relationships…the communication connection between the customer and the staff or management personnel. Continue reading